Saturday, 26 March 2011

Magazine + Uses & Gratifications Theory

Heat Magazine:
  • Filling time by reading
  • Escaping from one's problems by reading about other people
  • Finding models of behaviour - perhaps being influenced by these role models
  • Gaining enjoyment
  • Satisfying curiosity and general interest (gossip about celebrities featured)

Elle Magazine:
  • Filling time
  • Satisfying curiosity and general interest (about celebrities featured)
  • Finding reinforcement for personal values (such as fashion trends)
  • Getting intrinsic cultural or aesthetic enjoyment
  • Gaining insight into one's self


Nuts Magazine:
  • Sexual arousal
  • Filling time
  • Satisfying curiosity and general interest
  • Relaxing

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